On-Page SEO is a factor that can affect page rank . The better the optimization is done, the greater the chances of your site's page being displayed on the first page of search results such as Google.
If your site is displayed on the first page of search results, the chances of your site being visited are even greater. Especially if your site is ranked top on the first page of search results. This will also have an impact on the number of visitors or followers, because the more visitors the greater the likelihood you are followed or purchased services and products. In essence, this optimization is one way to increase website traffic among many other ways.
A search engine usually has a way of determining which site pages are more weighty and deserves to be presented in the first place of many choices. This method is commonly referred to as the search algorithm. For example on Google there is an algorithm for page rank called Google Hummingbird . This is the reason why we need On-Page SEO, because we need to make our web pages preferred by search engines (content judged to be weighty) for search engines to be in the top rankings of search results.
Next we describe 10 On-Page SEO techniques on your web page
Make your URL short!Enough with one word that is easy to spell and easy to remember but can describe about your website as a whole. For example, if you make a site that contains a collection of recipes for Javanese specialties, your URL will say Seosuneo.com . Then in one of your recipe articles about burger cuisine, your URL can be listed as seosuneo.com/seo. The URL is not as long as the URL listed Seosuneo.com/2019/2/25/seo-suneo. The shorter the URL the more "liked" the search engine. Making your URL friendly and easy to remember like the example above can also make it easier for visitors to re-access your site and inform other internet users.
Well, in terms of sharing the URL of a site or a page with other users, whether through social media or chat applications, you can also use various shortening link services from several sites. This service can be used so that people are more interested in going to links that you share because links that are too long tend to make people lazy to click on the link. Here are some sites that can help you shorten your link URL:
Google URL ShortenerVisit the site , enter the original link that you want to shorten in the available column, then click the "Shorten URL" button. Then you can get the results immediately.
Bitly URL ShortenerThe method is the same as the Goog.gl URL Shortener, visit the site and enter your URL in the available column then click the "Shorten" button. Then you will get the results of the short link below the column a few moments after you click the "Shorten" button.
Link your keywords to the URL!Just imagine what if your page containing burger recipes with the keyword "burger " had a URL Resepmbah.com/burger . Of course your site visitors also feel awkward. Try to enter keywords or things that are closely related to your keywords in the URL.
Use LSI Keyword!When a search engine raises suggested keywords for the user, the search engine will aim at the main keyword in the title and then check the relevance of the title to the contents of the page. If the title found does not match the content, the search engine will search for LSI keywords in the content to get the word or group of related words.
Imagine you are looking for information about "Apple Fruit", how does Google differentiate "Apple" which is a fruit with "Apple" which is a brand of well-known technology devices? LSI is what helps Google find more suitable site pages, which might provide related keywords such as "aroma" "taste" and so on that refer to food, precisely on fruit. So, use a LSI keyword that is loaded at least 3 times in content and has other related keywords as well so that search engines can recognize that the keyword is important. That way, it's easier to find and recommend search engines to Google users.
Make Long Content!Why bother making an article or long content? Because basically, long content can contain more LSI keywordsat the same time it can be considered as an explanation or comprehensive explanation of the questions / curiosity of visitors about something you discuss on your page. Regarding the number of words that can be more optimal for SEO is still a debate from year to year among SEO experts. As in 2016, the average SEO expert from America called the number 2250 words as the ideal number of words for optimization of On Page SEO. But some other experts say what is more important is how the quality of the content is tailored to the target audience of your media, the ideal number of words can be only 1000 words but the frequency of publication is increased. But again, what is certain is if it's logged, the longer your content is, the more likely the LSI keywords are in it.
Use H1 Tag on Title!The keywords placed at the beginning of the title are better than the keywords placed in the middle or end of the title.
-Recipes of burger Delicious
-How to Make Delicious burger Cuisine
Apart from anything else, a search engine such as Google will definitely prioritize a page entitled "burger Delicious Recipe" because the keywords "burger " and "tasty" are located earlier than in the title "How to Make Delicious burger Cuisine".
Optimize your Title Tag for Click-Through Rate!There are two definite things that can increase your Click-Through Rate. These two things are using numbers in the title of your article / page and using parentheses or marks for additional words in the title. Here are some title variations that can help your On Page SEO optimization with an example topic of the article "Ways to increase the number of buyers in business":
10 Ways to Increase the Number of Buyers
Increase the number of buyers (the quick and precise way )
101 Roads Bring Many Buyers [ Guaranteed to Be Successful ]
Use External Link!
There is a mistake about this matter among internet users. You might assume if you enter a link belonging to another website or other person, then your page rank points will decrease. Even though it's wrong. Imagine you put two external links on your article page, you get 6 points, then the two external links each get 3 points (fewer than you). So, don't worry. It is Google's provision that the external link will provide link juice or additional points on Google page rank . But try your external link quality. Quality external links affect the relevance and trustworthiness of a page for Google.
Use Internal Link!Well, for this, it might be easier for you to understand. You can link links from your old pages or articles / existing files. For example, you publish an article about SEO On Page optimization, you can direct visitors to visit your previous article about the definition of SEO or SEO basics.
There are a number of things you need to pay attention to in using internal links:
Enter internal links that are relevant to the content. Don't let the links you link to actually not be too relevant to your content or even completely unrelated. These errors will upset your visitors.
Try not to include general words / phrases such as "Click here" or "More" as anchor text . Words like that are not words that are optimized for SEO.
Enter at least 2-3 internal links because the amount affects optimization for SEO. If a page is often linked to other pages, a search engine like Google will catch a signal that the page on the site is important.
Position your internal links in content naturally for the convenience of visitors and more content weight. Links that are located in article content have more weight than links placed in the footer or sidebar .
Maximize the speed of your page loading!
For this, we advise you to invest properly in the best hosting provider to avoid pages that crash because of the density of visitors. In Indonesia, there is a cloud hosting service provider , Dewaweb, which ensures your website stays online if there is an explosion of visitors. Maybe you need to try it. Different cloud hosting with ordinary or traditional web hosting services is, your website is linked to many servers so if one of them is down it can be moved to another server without changing your website address .
Then, another way besides choosing the right web hosting is to use a mobile friendly display design . On April 21, 2015, the Mobilegeddon algorithm was officially released by Google . This is because almost everyone who accesses the internet now uses mobile devices to visit a Google search results site. To deal with these developments then like it or not every page or site needs to adjust, including you. If not, page rankYou will be affected. Because this algorithm is a factor of the 200+ Google Ranking Factors that Google considers in suggesting a high-ranking page in its search results.
How do you know whether our page design is mobile friendly or not? Here are some things that can be used as a reference to find out:
- Sites that mobile user usually gets the information when it is opened in a device mobile in Google search results.
- The appearance of the site can adjust to the size or width of the screen of the visitor's mobile device automatically.
- The size of the text can also automatically adjust to the screen of your mobile device so you don't have to bother enlarging it anymore because of the difficulty of reading cut or unsuitable text.
- When tested using a tool from Google on a site, Mobile-Friendly Test , the result will be a statement that the site is mobile friendly .
Use Various Multimedia Content!The last way we share for SEO On Page optimization is to load various multimedia content such as images, image footage, graphics, etc. However, this kind of visual communication is much preferred by the reader if it fits the context. If your writing wants to explain the stages of creating a Facebook account, it will be more effective if you enter the image content along with a brief description of the stages. Try to compare with the conditions if you do not use images, then you need to describe this in detail until the reader understands or even makes the reader confused.
As we have shared in the previous article that quality contentwith stacked words and numbers is not necessarily attractive to the reader. "Show don't tell!" Is a good principle for you to apply. If you also want to create content in written form, try activating their imagination or their five senses with interesting and clear descriptions.
Those are the ways to optimize your website or site's On-Page SEO . But keep in mind, there are no instant results for SEO. You need consistency in maintaining its development, monitoring every content or your site every time. In addition, you need to keep looking for other SEO knowledge according to the development of information and technology. This article only discusses one of the many ways for SEO optimization.