Social media, one of which is Instagram, is one of the most effective promotional or marketing media for the development and advancement of your business. Through the Instagram online business you can reach more customers and can increase sales, besides that you can find new insights about potential customers.
Although social media like Instagram can be said to be good for business development, is it really effective when you apply it to your business. Therefore, here are some tips that you can apply if you want to master Instagram for the development of your business.
- Create an Interesting Instagram Profile
In creating a profile on Instagram for your business, create a compelling bio. You can imitate one of the Indonesian film streaming platforms which is of course related to the films that can be watched on their platform. It appears that the platform does not write a detailed description of who they are. On the other hand, the Instagram bio makes followers curious. And don't forget to take advantage of the link on your business's Instagram Bio and don't forget to replace the link regularly.
- Use hashtags
Increasing the profile of the business or product you are selling is known to more people through the use of hashtags. You can put hashtags in the caption or comment as you wish. And you need to know, Instagram users use hashtags to search for content they really want to find. Therefore, use hashtags that match the content you post on Instagram for your business and also match what users are looking for. You can also use your business name or company name as the hashtag.
- Offering Creative Products
Every product that is made ideally has a solution that is indeed useful for its users. If you want to use Instagram for business, then you focus on solutions, not the products you sell. Explain the solution through attractive visual content. Take advantage of content such as photos, videos, GIFs, Boomerang or other things that invite interaction with Instagram users.
- Collaborate with other creators or businesses
Collaboration or collaboration is one of the keys to success if you want to develop Instagram for your business. Call it a cosmetic business like the makeup products you sell. To introduce the make-up, you collaborate with beauty influencers where they provide tutorials on how to use makeup, and the product is your product. Ask the creator to mention your account, tag it, and use hashtags related to your product.
And don't just ask for publication through photos or videos posted on the feed. Take advantage of insta stories too, because many customers like to see Insta stories because they tend to be more updated.
- Build Customer Enthusiasm and offer exclusive products
Online business on Instagram needs to be supported by an effective marketing campaign. Therefore, offer your products exclusively and build customer enthusiasm through content on Instagram. Create teaser photos that invite their curiosity. Make your customers feel special and they won't run away from your business.
Those are some Instagram online business tips that you can use for the development of your business. Take full advantage of some of the features of Instagram by making good management when you use the features of Instagram. And this of course will invite many potential buyers and your selling products can be known so that sales increase.